The world of fashion is one that not many people can afford to enter. A world of divine models, £10,000 handbags, celebrities, and a lifestyle that many cannot even imagine. Once a year this world appears one step closer when a handful of designers open the gates to the jungle of rhinestones and reasonably priced fashion.
It was 1pm in the afternoon and we’d travelled for hours for the chance to witness fashion at its most barbaric. The bus had come to a halt in a large parking lot, and many of the girls peered out of the windows with frightened yet curious eyes. One by one, we peeled ourselves off our seats and exited the bus to await further instructions from our guides. After a short briefing we marched towards the dangers that only a few of us knew lay ahead. We arrived at the entrance to the fluorescent jungle and strategically divided ourselves into smaller troops according to our needs; food, water, clothing, face paint and shiny artefacts. I joined the troop on the search for vintage goods. The swarm of girls slowly spread as each troop carefully ventured into the jungle of glitter, sparkles, and ferocious neon-clad predators.
I stepped through the entrance into a field of pink and was immediately ambushed by two girls with a bunch of glossy leaflets. I escaped their wrath with only one flyer advertising something cheap and shiny which I quickly discarded. Once I had safely cleared the entrance I spun around in search for the others. My troop had vanished into a blur of pink carrier bags and I immediately knew I had little hope of seeing them again. My quiet moment in memory of my fallen troop was cut short by two girls shooting past me and another five pushing me deeper into the heart of the jungle.
Everywhere around me delicate dresses and sequinned tops were being torn from the rails and tossed between frenetic teenagers ready to lose a limb for a good offer. Amid the flock hovered two salesmen who preyed on the desperation of the girls and were happily yelling “Two for one! Buy one get one free!” to encourage more savage behaviour within the flock. I made an agile escape and watched the territorial fight unveil behind me as I continued down the purple path. In front of me, another flock of teenagers were making a foray on a jewellery stall. The more tranquil girls were lining up like geese outside two caves, waiting to get their hands on the Holy Grail and Sankara Stone of fashion; Allsaints and Juicy Couture.
The sound of wolf whistles and high pitched giggles was deafening and continued getting louder as I made my way down the blue trail. I had reached an elevated platform on which half naked men pranced up and down like gazelles, much to the delight of the young girls who gawked at the beautiful creatures through their camera phones. Girls walking past the show marched on in their best imitation of a catwalk strut on their impractical heels. Although the jungle was hazardous, most of the girls seemed too preoccupied with their looks to take notice of the many threats that lurked around the corners of each stall. The extremes that some of these girls went to, hoping to get mistaken for a model, were astonishing. With complete disregard to the hot and humid climate, a short and slender girl tottered down the black passage wearing her mom’s thick fur coat.
As I reached the end of the blue trail I had found our two guides. During the hour that we had all trekked through the wilderness, they had built a barricade far from the riotous wildebeests. After a quick rest, I continued my journey to the nearest waterhole for a much needed cocktail.
While I queued for a gin and tonic, my strayed troop had appeared bearing numerous bags of the hard-earned goods they managed to snag from the clutches of the young beasts. They all looked incredibly proud and worn out, and seemed ready to throw in the towel and surrender the fight for fashion. Everywhere around us defeated girls sat with their faces melting onto their glittery tops and their heels tossed aside. Everywhere people were getting battered and bruised. This is the reality of the Clothes Show Live.
Foolishly, I had come to the event expecting beautifully draped Prada gowns and sculptural Louboutin heels awaiting the wrath of frenzied women and their caddies. Instead, I was met by fluorescent carpeting, hundreds of overly enthusiastic teenagers and an atmosphere that I had last experienced at a knockoff Thai market in Prague. For hours I felt as though I was walking in circles, passing the same sparkly tube top dress at least 20 times in different stalls. When the girls proudly showed off their purchases, two more pulled out identical or similar pieces which they had picked up at the stall next door. The Clothes Show Live was far from the glamorous image that I had conjured up. The place was overrun with young girls with their parent’s credit cards, clothes which looked cheap, and never-ending queues to the few booths that sold items worth purchasing. The girls seemed possessed and all civilities had been temporarily erased from their minds as they tried to get their hands on the sparkly clothes by any means necessary. I fled the Clothes Show Live with minor bruises, a crushed spirit, and the impression that I would have been far safer in the heart of the amazons.

